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MyWebGrocer offers retailer clients free access to product images

2011-01-26 internetretailer

MyWebGrocer Inc. and ItemMaster LLC announced yesterday they entered a partnership that will provide MyWebGrocer’s retailer clients with free product images and data for use in their digital circulars, web sites, mobile applications and ad networks.

ItemMaster is the braincehild of Thomas Parkinson, co-founder of online grocer Peapod,  No. 47 in the Internet Retailer Top 500 Guide.   ItemMaster, which launched in 2009, was built to manage the thousands of images of the products online grocers carry and information on item ingredients and nutrition, Parkinson says. The selling point for online retailers is that ItemMaster shifts the responsibility—and cost—of managing images and data from the retailers to the manufacturers, he says.

Traditionally, retailers paid for these product images and data. But under terms of the partnership with ItemMaster, MyWebGrocer clients will now have free access to high-quality product images and greater depth of information about what’s in the products

Past options for retailers and manufacturers included hiring a photographer to take photographs of each product, or taking the photos themselves.

Through the partnership with ItemMaster, MyWebGrocer clients get free access to the images and product data, whether they areAmazon.com, or grocery chains such as Dominick’s and Jewel, Parkinson says.